Public Relations & Media Officer at DirectAid International

Communications
Kigali
March 30, 2026
Jobs

Job Description

Job Summary

Develop and implement PR and media strategies to enhance DirectAid’s visibility, promote programs, and communicate impact. Public Relations & Media Officer open role.

Key Duties & Responsibilities

  • Develop and execute PR and media strategies. 
  • Build and maintain relationships with media outlets, journalists, and stakeholders. 
  • Write and distribute press releases, media advisories, and other communications materials. 
  • Manage social media channels: create content, monitor engagement, respond to inquiries. 
  • Produce multimedia content (photos, videos, graphics) for communication initiatives. 
  • Monitor media coverage and evaluate PR campaign effectiveness. 
  • Provide media training and support to staff and volunteers.

Educational Qualifications, Experience, & Skills Required

  • Bachelor’s degree in Public Relations, Communications, Journalism, or related field 
  • Minimum 5 years’ experience in PR, media relations, or communications (non-profit sector preferred). 
  • Strong writing, editing, and multimedia content creation skills. 
  • Proficiency in social media management and analytics. 
  • Excellent interpersonal and communication skills; fluency in English and Kinyarwanda (Arabic an advantage).

Application Procedure

Submit your CV and application letter highlighting qualifications and suitability:
Email: rwanda.hr@direct-aid.org

Important: Please indicate “Your Name and Position or Job Title” in the subject line of the email or application.

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